- You want the established dry Pinot Grigio reference
- Clean citrus and orchard fruit are the brief
- Brand familiarity matters for a group
The grocery-aisle Pinot Grigio benchmark test
Same grape.
Different DOC.
Different price tier.
Santa Margherita is the polished, single-varietal reference. Ruffino Lumina is the three-grape value pour from a neighboring Italian DOC. Neither wins on evidence alone; the choice comes down to what the premium is paying for.
Get the answer

Ruffino Lumina is the smarter buy. Santa Margherita wins public reception 92–89.
Ruffino Lumina is Delle Venezie Pinot Grigio priced for the value shelf: a producer-disclosed 90% Pinot Grigio, 5% Chardonnay and 5% Sauvignon Blanc blend with a full DOC record. Santa Margherita answers with a 100% varietal composition, no-skin-contact production and a Pinot Grigio history the producer dates to 1961, and its reception holds up once you look past a three-rating Kroger sample to the far larger Target and Total Wine pools. Choose Santa Margherita when varietal purity and the established house style are the point. Choose Ruffino Lumina when you want most of the category's refreshment without the benchmark's premium.
- You want light, crisp white wine at a modest price
- A small Chardonnay and Sauvignon Blanc share is acceptable
- You value the DOC more than brand prestige
One rubric. No hand-waving.
Ratings are dated snapshots that can span vintages. Composition and production details come from each producer's current release page; where a retailer record disagrees with the producer, we show the conflict rather than pick a side.
92/100 · A shopper favorite
89/100 · Shoppers really like it
Valdadige DOC, Italy
Delle Venezie DOC, Italy
Current product profile
Current product profile
Kroger: 3.67/5 (3) · Target: 4.50/5 (96) · Total Wine: 4.70/5 (613)
Kroger: 4.44/5 (72) · Target: 4.33/5 (119) · Total Wine: 4.60/5 (102)
100% Pinot Grigio
90% Pinot Grigio, 5% Chardonnay and 5% Sauvignon Blanc
No skin contact; temperature-controlled fermentation
Stainless-steel vinification for fruit and freshness; current fermentation duration not published
Dry, crisp citrus and orchard fruit
Apple, citrus and floral notes with a crisp profile
Producer states 12.5% ABV; the Target listing states 12%
Kroger's ingredient field reads the literal text “NA,” which is ambiguous and not proof ingredients are absent
How the two wines separate in the glass.
Both wines sit in the same light, crisp register. The separation is in the backstory: one grape against a three-grape blend.
LightProducer style and no-skin-contact production
LightProducer positioning and stainless production
CrispProducer description
CrispProducer description
Citrus and orchard fruitProducer description
Apple and citrusProducer description
The receipts behind the comparison.
Every claim on this page shows where we found it and when we last checked. If we got something wrong, tell us. We fix it in public.