Our take
Bread & Butter Merlot
- Style
- Red wine
- Size
- 750 ml
- Grape
- Merlot
- Region
- California
- Shelf barcode
- 0818051022311

Our take
What we make of this bottle
The name Bread & Butter does not reveal the grape inside, where the wine is from, or what it costs, and of those three the cost is the simplest to settle: this sits among the lowest-priced reds we track. The grape is Merlot. Regional guides describe Merlot as a red that ripens earlier than Cabernet Sauvignon and tends to come out rounder and softer, with plum and other dark fruit and gentler tannin than Cabernet in many wines. Bread & Butter Wines gives its home as a tasting room at 3105 Silverado Trail in Napa, California.
We do not have a shopper rating for this bottle. On price, in our September 2026 checks it ranged from $10.99 to $20.99, depending on where it was stocked.
Bread & Butter's page for the 2022 California Merlot lists 13.5 percent alcohol and describes the wine, in its own words, as rich plum, dark cherry and sweet baking spice, finishing with chocolate and sweet vanilla notes; the producer calls the style 'rich, soft and decadent' and easy drinking, though it does not publish oak or other winemaking detail for this bottling. Winemaker Linda Trotta, credited on the brand's site as an award-winning veteran with more than 30 years of experience across four continents, including a UC Davis winemaking education, oversees the Everyday Wines collection this Merlot belongs to.
Our call: this suits a shopper price-shopping a soft, fruit-forward Merlot, since it sits among the lowest-priced reds we track and the producer names a credentialed winemaker and a plain, specific tasting profile. Pass if a shopper rating is what you lean on before buying: none has reached our record for this bottle yet.
The Grocery Store Wine Desk · written Sep 16, 2026 from our research file for this wine. Numbers reflect our latest checks.
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Read our take →The prices we checked
Dated store checks, not a promise about your store.
- Kroger, Atlanta suburbs, GA$10.99
- Kroger, Cincinnati, OH$16.99
- Fred Meyer, Portland, OR$20.99
- King Soopers, Colorado Springs, CO$13.99
- Smith's, Las Vegas, NV$16.99
- Kroger, Knoxville, TN$13.99
- Kroger, Richmond, VA$13.99
The regular price can vary by store and date.
From the producer
Napa home
Bread & Butter Wines lists its home and tasting room at 3105 Silverado Trail in Napa, California.
Research status
What we are still checking
Our overview above draws on the dated store feed, shopper ratings, our region and grape research, and any sourced producer facts. We are still working to confirm the current release, the full producer record, and the bottle itself, and we update this page as we learn more.
Getting to know California.
California on the label is useful provenance but weak detail about place. For these wines, sourcing disclosure, blend construction and house-style consistency carry more decision value than a generic climate paragraph.
What the name means
A state-level appellation, broader than an individual American Viticultural Area. It permits a multi-region blend and does not by itself identify one climate or soil.
How grapes grow here
The state spans cool maritime zones and hot inland valleys. A California designation alone does not reveal which conditions shaped the fruit.
What lies under the vines
At state scale, sourcing and house-style construction matter more than any single soil story.
How large the region is
- Reusable question
- Which counties or AVAs supplied the blend, and did that mix change by release?
Places within the region
- Resolution limit
- County, AVA and vineyard claims begin only when the release names them.
Getting to know Merlot.
Merlot is a red grape that can make a complete wine or soften a Cabernet-led blend. It generally ripens earlier than Cabernet Sauvignon and often has a rounder structure.
Category guide
What to expect in the glass
Regional guides describe plum and other red or dark fruit, with less forceful tannin than Cabernet Sauvignon in many examples. Climate and blending can make it fresh and medium-bodied or broader and richer.
Sources: New Zealand Winegrowers; Napa Valley Vintners. Checked Aug 10, 2026. See all 28 Merlot wines we cover →
Where this information comes from
- Store listing
- Price, package, product identifier. Checked Aug 10, 2026.
- Barcode
- The shelf barcode shown here is computed from the store product identifier. It has not been checked against a bottle.
- Method
- Every price, rating and fact here is a dated observation. How we check.