Grocery Store WineFor adults 21+

Our take

Decoy Limited Sonoma Coast Pinot Noir

GSW Score

Score pending. A GSW score appears once the store listing carries a shopper rating and count.

Style
Red wine
Size
750 ml
Grape
Pinot Noir
Region
Sonoma Coast
Shelf barcode
0669576020784
Decoy Limited Sonoma Coast Pinot Noir bottle
Vendor listing image · stored in the Grocery Store Wine image archive

Our take

What we make of this bottle

The name stacks a place, Sonoma Coast, onto a grape, Pinot Noir. Our grape research describes Pinot Noir as a red grape with fairly thin skins, used for still reds and as one of the main grapes in many traditional-method sparkling wines. In our September 2026 checks the lowest we saw for it was $26.99.

That same research adds that site and ripeness can move the grape from bright and delicate toward darker and fuller. Across the 483 wines we track that carry shopper ratings, the middle one sits at 4.71 out of five; we do not have a shopper rating for this bottle. In those same September 2026 checks the top price we found was $39.99.

The Grocery Store Wine Desk · written Sep 16, 2026 from our research file for this wine. Numbers reflect our latest checks.

More from the desk.

Related bottles with a written overview and a public evidence file.

The prices we checked

Dated store checks, not a promise about your store.

The regular price can vary by store and date.

From the producer

Brand history

Decoy says the brand was founded in 1985 and became a stand-alone winery in 2008.

Research status

What we are still checking

Our overview above draws on the dated store feed, shopper ratings, our region and grape research, and any sourced producer facts. We are still working to confirm the current release, the full producer record, and the bottle itself, and we update this page as we learn more.

Region guideSonoma Coast

A little background helps this bottle make sense.

Getting to know Sonoma Coast.

The Pacific matters here, but ‘coastal’ is not a complete tasting note. Site mix, fog exposure, wind and producer choices determine how much freshness survives the cellar.

The place

What the name means

A federally defined American Viticultural Area. The legal boundary is meaningful, but it is large and internally varied.

Weather

How grapes grow here

Marine air, fog and wind moderate summer heat across much of the appellation, with large differences by distance, elevation and exposure.

Soil

What lies under the vines

The AVA is too broad for one soil claim; release-level vineyard sourcing is required before connecting geology to a bottle.

How large the region is

Research rule
Treat Sonoma Coast as a legally protected umbrella, then ask which vineyards actually entered the blend.

Places within the region

Boundary
The AVA extends across a broad sweep of Sonoma County; named vineyards are more informative than the coastal shorthand.
Grape guidePinot Noir

The grape name gives context. It is not a review of this bottle.

Getting to know Pinot Noir.

Pinot Noir is a red grape with relatively thin skins. It is used for still red wine and as one of the main grapes in many traditional-method sparkling wines.

Category guide

What to expect in the glass

Regional category guides commonly describe red cherry, berry and plum, with lighter color and less tannin than Cabernet Sauvignon. Site and ripeness can shift it from bright and delicate to darker and fuller.

Sources: New Zealand Winegrowers; Napa Valley Vintners. Checked Aug 10, 2026. See all 105 Pinot Noir wines we cover →

Where this information comes from

Store listing
Price, package, product identifier. Checked Aug 10, 2026.
Barcode
The shelf barcode shown here is computed from the store product identifier. It has not been checked against a bottle.
Method
Every price, rating and fact here is a dated observation. How we check.

Report a correction or bottle mismatch.