The definitive grocery-aisle comparison

Same region.
Same grape.
Different case.

Kim Crawford owns the louder tropical-herbal style and stronger public score. Oyster Bay is drier, more transparent and the smarter buy when the prices you find are close.

Get the answer
Kim Crawford Sauvignon Blanc 2024 bottle
Kim Crawford
Oyster Bay Sauvignon Blanc 2024 bottle
Oyster Bay

Oyster Bay is the smarter buy. Kim Crawford wins public reception 9391.

Oyster Bay gives you a dry 3 g/L profile, high acidity, specific Wairau–Awatere sourcing and a full technical sheet for less money among the prices we checked. Choose Kim Crawford only when you specifically want the more forceful tropical-herbal house style and its stronger crowd signal.

Choose Kim Crawford if
  • You want the familiar, high-aroma Marlborough house style
  • Passion fruit, grapefruit and a herbal snap sound appealing
  • You value a larger observed shopper-rating footprint
Open its full dossier →
Choose Oyster Bay if
  • You want a release whose producer reports 3 g/L residual sugar and high acidity
  • Technical transparency matters to you
  • You prefer a direct Wairau–Awatere regional blend over brand mystique
Open its full dossier →

One rubric. No hand-waving.

The prices and ratings are dated and can span vintages. Chemistry and harvest details come from each producer’s 2024 release material.

QuestionKim CrawfordOyster Bay
GSW Score

93/100 · A shopper favorite

91/100 · A shopper favorite

Identity

2024 research profile

2024 research profile

Dated non-API web listings (checked Aug 7, 2026)

$11.99–$11.99

$10.99–$12.49

Separate retail rating snapshots

Kroger: 4.70/5 (871) · Target: 4.67/5 (1,057)

Kroger: 4.56/5 (78) · Target: 4.58/5 (219) · Total Wine: 4.50/5 (395)

2024 finished chemistry

12.5–13.5% alcohol across market reports

13.0% ABV · 3 g/L RS · 7 g/L TA · pH 3.2

2024 harvest window

Producer does not publish it

13 March–1 April

Subregional sourcing

Partial; exact 2024 blend not published

Wairau + Awatere disclosed

Fermentation detail

Small lots and blending; incomplete

Stainless steel · selected yeasts · 12–14°C · short lees contact

How the two wines separate in the glass.

Kim Crawford is louder and more herbal. Oyster Bay is cleaner, drier and more linear.

DimensionKim CrawfordOyster Bay
dryness

Dry and crispRegional style and the producer's freshness-first positioning

Analytically dry at 3 g/L residual sugarProducer technical sheet

body

Light to mediumProducer style and market-package alcohol listing

Light to medium13.0% ABV, stainless-steel production and producer style

acidity

High and deliberately vividProducer explicitly claims vibrant acidity; chemistry undisclosed

High, brisk and measurable7 g/L TA and pH 3.2

oak

Freshness-first, with oak out of the foregroundThe house style is built around vivid fruit and acidity

UnoakedProducer FAQ and stainless-steel technical record

fruit

Passion fruit, melon, grapefruit and bright citrusThe producer's defining flavor profile

Tropical fruit and bright citrusThe producer's defining flavor profile

herbal

A distinct crushed-herb edgeA defining part of the producer's style

Citrus-led rather than overtly herbalOur read of the published house style

intensity

High-aroma, extrovertedThe defining Kim Crawford house style

Bright, direct regional archetypeChemistry, production and producer description

retail reception

A major crowd favoriteTwo high-volume retailer rating snapshots

Consistently liked across three platformsThree positive public rating snapshots

Transparency is not taste. It is still an advantage.

Oyster Bay’s lead is structural: the producer makes more of its 2024 release testable.

FieldKim CrawfordOyster Bay
Subregional sourcing

partly confirmedProducer discusses seven subregions; current US retail copy names Wairau and Awatere, but 2024 blend proportions are not published

reported by the storeWairau and Awatere; central Wairau, Renwick and Brancott soils

Harvest dates

not publishedNot found

reported by the store13 March–1 April 2024

Finished-wine chemistry

sources disagreeAlcohol conflicts by market; residual sugar, TA and pH not found

reported by the store13.0% ABV, 3 g/L RS, 7 g/L TA, pH 3.2

Fermentation

partly confirmedSmall lots and post-fermentation blending disclosed; vessel and temperature incomplete

reported by the storeSelected yeasts, stainless steel, 12–14°C, short lees contact

Ingredients / allergens

partly confirmedUS retailer reports sulfites; full ingredient statement not established

partly confirmedUS retailer reports sulfites; full ingredient statement not established

Bottle-level sustainability

not publishedNo bottle-level certification verified

partly confirmedProducer claims founding SWNZ membership; bottle-level logo/certification not yet verified

Oyster Bay has the better vintage record.

Across three releases, harvest timing, alcohol, sugar and acidity move enough to show why vintage matters.

VintageHarvestABVRSTApH
202321 March–14 April12%4 g/L8 g/L3.4
202413 March–1 April13%3 g/L7 g/L3.2
202510 March–10 April12%4 g/L7 g/L3.2

What changed in 2024: harvest started earlier than 2023, finished earlier, alcohol rose from 12% to 13%, residual sugar fell from 4 to 3 g/L, total acidity moved from 8 to 7 g/L, and pH fell from 3.4 to 3.2. In 2025, alcohol returned to 12% and residual sugar to 4 g/L while pH and total acidity held at the 2024 figures.

The receipts behind the comparison.

Every claim on this page shows where we found it and when we last checked. If we got something wrong, tell us. We fix it in public.

SourcePublisher / applicabilityChecked
Marlborough geographical indication register
Intellectual Property Office of New Zealandregulator
Marlborough wine region
New Zealand Winegrowersregional authority
New Zealand Winegrowers Vineyard Report 2024
New Zealand Winegrowersregional authority
Vintage Indicators 2024
New Zealand Winegrowersregional authority
Grape expectations for the 2024 harvest
New Zealand Winegrowersregional authority
Sustainable Winegrowing New Zealand
New Zealand Winegrowersregional authority
Sauvignon Blanc product page
Kim Crawford Winesproducer
About Kim Crawford
Kim Crawford Winesproducer
New Zealand Wine trade tasting booklet
New Zealand WinegrowersUK trade listing; alcohol can vary by market or bottling.
James Suckling · 90/100 · March 2025 · critic score, brand-published
Kim Crawford WinesClaim displayed in the supplied Kim Crawford campaign artwork
Constellation Brands 2025 Form 10-K
Constellation Brandscorporate filing
Retailer catalog and rating snapshot
Kroger retailer feedA dated check, not a permanent product truth or our rating.
Kim Crawford Sauvignon Blanc retailer listing
TargetUS multi-vintage product listing; vintage not established
Marlborough Sauvignon Blanc
Oyster Bay Winesproducer
Sauvignon Blanc 2024 technical information
Oyster Bay WinesUK technical sheet for the 2024 release.
Sauvignon Blanc 2023 technical information
Oyster Bay WinesOyster Bay Marlborough Sauvignon Blanc 2023 release
Sauvignon Blanc 2025 technical information
Oyster Bay WinesOyster Bay Marlborough Sauvignon Blanc 2025 release
Oyster Bay wine FAQ
Oyster Bay WinesCurrent producer process and nutrition statements; not proof of a particular bottle
Our story
Oyster Bay Winesproducer
Delegat Group Annual Report 2025
Delegat Groupcorporate filing
Oyster Bay Sauvignon Blanc retailer listing
TargetUS multi-vintage product listing; vintage not established
Oyster Bay brand retailer listing
Total Wine & MoreUS product-family listing; vintage and market price vary