La Marca Prosecco Demi Sec Italian Sparkling Wine

Prosecco's main grape is Glera; the Prosecco consortium notes that a short list of other permitted varieties can fill in up to about fifteen percent. We do not have a shopper rating for this wine.

La Marca describes itself as a cooperative of eight grower wineries in Italy's Treviso province, with more than fifty years behind it and members who together farm over fifteen thousand hectares of vines. The label reads Demi Sec, and the Prosecco consortium explains that this term, on a sweetness scale that begins at Brut Nature, is what tells you how sweet a bottle is.

On the shelf, where it was priced between $15.99 and $25.99 across the stores we checked in September 2026, it sits toward the lower half of the sparkling wines we track. The consortium keeps its description of the style plain: floral and fruity, with a fresh taste and a straw-yellow color.

La Marca traces its own founding to 1968, when it describes itself becoming “a devoted ambassador for Prosecco and the Veneto region of Italy”; the cooperative's production runs through the Metodo Italiano, the traditional Italian sparkling process the producer credits with preserving the Glera grape's fruit-forward character. On its own marketing, La Marca calls itself the top-selling Italian Prosecco brand in the US, citing IRI market-tracking data for the 52 weeks ending July 13, 2025. What the producer's pages do not publish, for this bottling or any other in its Prosecco line, is an alcohol percentage or a residual sugar reading; the Demi Sec name itself, which the consortium places on a sweetness scale that starts at Brut Nature, is the only sweetness signal on record.

Our call: reasonable for a shopper who wants a sweeter Prosecco from a brand with real scale behind it, a cooperative of eight grower wineries founded in 1968 that markets itself, by its own IRI-sourced figures, as the top-selling Italian Prosecco in the US, at one of the lower price points among the sparkling wines we track. Pass if you want the numbers spelled out before you buy; no ABV or residual sugar reading appears anywhere on the producer's pages, and no shopper rating has reached our record either.

The Grocery Store Wine Desk · written Sep 16, 2026 from our research file for this wine. Numbers reflect our latest checks.