Our take

Decoy Cabernet Sauvignon

GSW Score86/ 100

Shoppers really like it. A mechanical score from 2 shopper ratings on the store listing, checked Aug 12, 2026. It sits in the top 57% of the 514 wines we have scored, measured against the shelf on Sep 16, 2026. How we score

Style
Red wine
Size
750 ml
Grape
Cabernet Sauvignon
Region
California
Shelf barcode
0669576019269
Decoy Cabernet Sauvignon bottle
Vendor listing image · stored in the Grocery Store Wine image archive

Our take

What we make of this bottle

The words on the front, Cabernet Sauvignon, name the grape and start to tell you how the wine is built. Guides that describe Cabernet Sauvignon call it a grape that often makes firmly built reds and turns up in many blends. They point to black currant, cherry and plum as fruit flavors that commonly come up, with noticeable tannin and, where oak is used, possible spice. Those guides add that ripeness, the climate where the vines grow, and choices in the winery can steer it toward the lean and herbal or the ripe and full of fruit. 2 shoppers have rated it, averaging 5 out of five, which is above the 4.71 median.

Decoy's own account adds a name to the brand history: Dan and Margaret Duckhorn founded it, and winemaking today is led by Dana Epperson, a third-generation Sonoma County native. Decoy's winemaking page describes her approach as small-lot care applied at scale, up to 150 individual fermentations a year, many in five-ton lots, with hand sorting, open-top punch-downs, and stirring the wine while it rests on its spent yeast to build texture. The producer's own tasting note for this Cabernet Sauvignon describes "dark cherry, raspberry, baking spice, cola, and subtle toasty oak" on the nose, the maker's words, with "silky tannins" and "bright acidity" on the palate. One gap is worth naming: the winemaking page also describes Decoy's broader Sonoma County sourcing, including Bordeaux varieties from Alexander Valley, but that detail covers the wider portfolio; the product page for this bottle lists its origin simply as California, so the Alexander Valley fruit is not confirmed to be in this specific wine.

If you are weighing a few California Cabernets and want one with some years behind the name, this is a fair pick. Our September 2026 checks put the lowest observed price at $21.99 and the highest at $29.99. Decoy says the brand was founded in 1985 and became a stand-alone winery in 2008, which describes the company rather than this one bottling.

Our call: a solid reach for a shopper buying the Duckhorn family's second label on its winemaking account, small-lot fermentations, hand sorting and time on the spent yeast, at a price well under its famous sibling. Pass if you want this bottle's exact sourcing on paper; the producer's page does not pin this wine's appellation, and two perfect scores are a start, not a record.

More from the desk.

Related bottles with a written overview and a public evidence file.

The prices we checked

Dated store checks, not a promise about your store.

The regular price can vary by store and date.

From the producer

Brand history

Decoy says the brand was founded in 1985 and became a stand-alone winery in 2008.

Research status

What we are still checking

Our overview above draws on the dated store feed, shopper ratings, our region and grape research, and any sourced producer facts. We are still working to confirm the current release, the full producer record, and the bottle itself, and we update this page as we learn more.

Region guideCalifornia

A little background helps this bottle make sense.

Getting to know California.

California on the label is useful provenance but weak detail about place. For these wines, sourcing disclosure, blend construction and house-style consistency carry more decision value than a generic climate paragraph.

The place

What the name means

A state-level appellation, broader than an individual American Viticultural Area. It permits a multi-region blend and does not by itself identify one climate or soil.

Weather

How grapes grow here

The state spans cool maritime zones and hot inland valleys. A California designation alone does not reveal which conditions shaped the fruit.

Soil

What lies under the vines

At state scale, sourcing and house-style construction matter more than any single soil story.

How large the region is

Reusable question
Which counties or AVAs supplied the blend, and did that mix change by release?

Places within the region

Resolution limit
County, AVA and vineyard claims begin only when the release names them.
Grape guideCabernet Sauvignon

The grape name gives context. It is not a review of this bottle.

Getting to know Cabernet Sauvignon.

Cabernet Sauvignon is a red grape grown in many wine regions. It often makes firmly built wines and is also a common part of red blends.

Category guide

What to expect in the glass

Regional authorities describe black currant, cherry and plum as common fruit references, with noticeable tannin and possible spice from oak. Ripeness, climate and winemaking can move the wine from lean and herbal to broad and fruit-led.

Sources: Napa Valley Vintners. Checked Aug 10, 2026. See all 163 Cabernet Sauvignon wines we cover →

Where this information comes from

Store listing
Price, package, product identifier, and shopper rating. Checked Aug 10, 2026.
Barcode
The shelf barcode shown here is computed from the store product identifier. It has not been checked against a bottle.
Method
Every price, rating and fact here is a dated observation. How we check.

Report a correction or bottle mismatch.