Our take
Decoy Limited Alexander Valley Red Blend
- Style
- Red wine
- Size
- 750 ml
- Region
- Alexander Valley
- Shelf barcode
- 0669576020524

Our take
What we make of this bottle
The name is clear about the where and quiet about the what: it gives Alexander Valley and calls the wine a red blend, but which grapes go into it is not something we can confirm. The place, at least, is well drawn. Alexander Valley runs about twenty miles along the Russian River and the benchlands beside it in northern Sonoma County, and regional guides describe warm, dry summers there, cooled by Pacific air that moves inland along the river, with the day-to-night swing and the reach of that cooling changing from one vineyard to the next. It is a federal wine district, guides note, a name more exact than Sonoma County or California alone. Decoy says the brand began in 1985 and became its own winery in 2008.
We do not have a shopper rating for this wine; across the wines shoppers have scored, the middle rating is 4.71. Our September 2026 checks put it between $26.99 and $39.99.
Decoy's own pages fill in more of the who, even if not the exact blend percentages. The producer introduced the Limited tier in 2020, describing it as wines sourced from some of California's most acclaimed vineyard sites, including Alexander Valley, Paso Robles and Sonoma Coast. Two of those Alexander Valley sites carry names: Ridgeline, a mountainside estate on Oak Mountain that Decoy acquired in 2012, and Brownell, a valley-floor estate near Geyserville acquired in 2013; the producer's vineyard pages state that both supply the Bordeaux-variety fruit that plays a defining role in its Cabernet Sauvignon, Merlot and Red Blend. For the current 2023 release, the producer's own tasting note describes aromas of boysenberry and muddled strawberry with cedar and toasted cinnamon, and a palate of silky tannins and bright acidity carrying blackberry pie flavors and subtle oak spice, in the producer's words. Winemaker Dana Epperson leads the winemaking program behind the Decoy label.
Our call: this suits a shopper who buys on named vineyards, since Decoy's own pages put two estate sites, Ridgeline and Brownell, behind the Alexander Valley fruit in this blend and credit a named winemaker with the wine. Pass if you want the blend spelled out or a shopper rating to lean on; neither the grape percentages nor a shopper score has reached our record for this bottle.
The Grocery Store Wine Desk · written Sep 16, 2026 from our research file for this wine. Numbers reflect our latest checks.
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Read our take →The prices we checked
Dated store checks, not a promise about your store.
- Kroger, Atlanta suburbs, GA$33.49
- Kroger, Cincinnati, OH$27.99
- Ralphs, Long Beach, CA$39.99
- Fred Meyer, Portland, OR$31.99
- King Soopers, Colorado Springs, CO$26.99
- Smith's, Las Vegas, NV$32.99
- Kroger, Knoxville, TN$29.99
- Kroger, Richmond, VA$35.99
The regular price can vary by store and date.
From the producer
Brand history
Decoy says the brand was founded in 1985 and became a stand-alone winery in 2008.
Research status
What we are still checking
Our overview above draws on the dated store feed, shopper ratings, our region and grape research, and any sourced producer facts. We are still working to confirm the current release, the full producer record, and the bottle itself, and we update this page as we learn more.
Getting to know Alexander Valley.
Alexander Valley follows the Russian River and nearby benchlands for about 20 miles. The valley name establishes a defined origin, but elevation, exposure and distance from the river still create different vineyard settings within it.
What the name means
Alexander Valley is a federally recognized American Viticultural Area in northern Sonoma County. The AVA name is more specific than California or Sonoma County alone.
How grapes grow here
The region has warm, dry summers, with cooler air moving inland from the Pacific and along the Russian River. Day-to-night temperature changes and the strength of that cooling vary across the valley.
What lies under the vines
Rocky and gravelly ground appears on hills and benches, while sandy loam and river deposits occur nearer the valley floor. The AVA name does not establish one soil for every bottle.
How large the region is
- AVA area
- The regional association reports about 76,900 acres within the AVA.
- Cultivated vineyard area
- About 14,890 acres are reported under vines.
Places within the region
- Valley floor
- Sites along the Russian River include deeper alluvial and sandy loam soils with stronger river influence.
- Benches and hills
- Higher and sloping sites include shallower, rockier ground and a range of exposures.
Where this information comes from
- Store listing
- Price, package, product identifier. Checked Aug 10, 2026.
- Barcode
- The shelf barcode shown here is computed from the store product identifier. It has not been checked against a bottle.
- Method
- Every price, rating and fact here is a dated observation. How we check.