Our take

Decoy Limited Alexander Valley Cabernet Sauvignon

GSW Score84/ 100

Shoppers like it. A mechanical score from 1 shopper rating on the store listing, checked Aug 12, 2026. It sits in the top 80% of the 514 wines we have scored, measured against the shelf on Sep 16, 2026. How we score

Style
Red wine
Size
750 ml
Grape
Cabernet Sauvignon
Region
Alexander Valley
Shelf barcode
0669576020449
Decoy Limited Alexander Valley Cabernet Sauvignon bottle
Vendor listing image · stored in the Grocery Store Wine image archive

Our take

What we make of this bottle

Alexander Valley runs along the Russian River and the benchlands beside it for about twenty miles in northern Sonoma County. It is its own recognized federal wine district. That one valley name still covers a lot of ground: elevation, distance from the river and which way a slope faces the sun all change what a vineyard experiences from block to block. Summers there are warm and dry. Ocean air moving in along the river cools things off, though how much cooling reaches a particular vineyard depends on where it sits in the valley. Cabernet Sauvignon, the grape in this bottle, grows in many wine regions and often makes a firmly built wine. Guides on the grape point to black currant, cherry and plum as typical fruit notes, with noticeable tannin and possible spice from oak. Those same guides say ripeness and winemaking choices can push a Cabernet toward lean and herbal in one glass and broad and fruit-led in another.

The number of shopper ratings so far is 1. That rating is 5 out of five. A single rating cannot describe how most people would find this wine, but it stands as the only shopper account we have for it right now.

The store listing showed it priced from $26.99 to $39.99 in our September 2026 checks. Decoy says the brand was established in 1985 and became its own stand-alone winery in 2008.

Decoy's own product data fills in the blend behind the label: 94 percent Cabernet Sauvignon to 6 percent Merlot, at 13.9 percent alcohol. The producer's tasting notes for the 2023 vintage describe dark fruit aromas of ripe blueberry, violet and sweet blackberry with cardamom and clove spice, moving to soft tannins and a full-bodied palate carrying boysenberry and blackberry through a long finish. At the brand level, Decoy names two Alexander Valley estate vineyards, Ridgeline and Brownell, as backbone sources for its Cabernet Sauvignon, though the producer does not state that this Limited-tier bottling draws only from those two sites; Decoy Limited's own general description also credits acclaimed California vineyard sources beyond its estates.

Our call: this suits a shopper buying on stated vineyard sourcing and a real blend, 94 percent Cabernet Sauvignon and 6 percent Merlot from Alexander Valley, with Decoy naming its own estate vineyards as backbone sources for the variety. Pass if you want the crowd's confirmation before spending at this level: a single shopper rating is the only account we have, one shopper's score, not a reputation, so the producer's account and the confirmed blend are carrying the case.

More from the desk.

Related bottles with a written overview and a public evidence file.

The prices we checked

Dated store checks, not a promise about your store.

The regular price can vary by store and date.

From the producer

Brand history

Decoy says the brand was founded in 1985 and became a stand-alone winery in 2008.

Research status

What we are still checking

Our overview above draws on the dated store feed, shopper ratings, our region and grape research, and any sourced producer facts. We are still working to confirm the current release, the full producer record, and the bottle itself, and we update this page as we learn more.

Region guideAlexander Valley

A little background helps this bottle make sense.

Getting to know Alexander Valley.

Alexander Valley follows the Russian River and nearby benchlands for about 20 miles. The valley name establishes a defined origin, but elevation, exposure and distance from the river still create different vineyard settings within it.

The place

What the name means

Alexander Valley is a federally recognized American Viticultural Area in northern Sonoma County. The AVA name is more specific than California or Sonoma County alone.

Weather

How grapes grow here

The region has warm, dry summers, with cooler air moving inland from the Pacific and along the Russian River. Day-to-night temperature changes and the strength of that cooling vary across the valley.

Soil

What lies under the vines

Rocky and gravelly ground appears on hills and benches, while sandy loam and river deposits occur nearer the valley floor. The AVA name does not establish one soil for every bottle.

How large the region is

AVA area
The regional association reports about 76,900 acres within the AVA.
Cultivated vineyard area
About 14,890 acres are reported under vines.

Places within the region

Valley floor
Sites along the Russian River include deeper alluvial and sandy loam soils with stronger river influence.
Benches and hills
Higher and sloping sites include shallower, rockier ground and a range of exposures.
Grape guideCabernet Sauvignon

The grape name gives context. It is not a review of this bottle.

Getting to know Cabernet Sauvignon.

Cabernet Sauvignon is a red grape grown in many wine regions. It often makes firmly built wines and is also a common part of red blends.

Category guide

What to expect in the glass

Regional authorities describe black currant, cherry and plum as common fruit references, with noticeable tannin and possible spice from oak. Ripeness, climate and winemaking can move the wine from lean and herbal to broad and fruit-led.

Sources: Napa Valley Vintners. Checked Aug 10, 2026. See all 163 Cabernet Sauvignon wines we cover →

Where this information comes from

Store listing
Price, package, product identifier, and shopper rating. Checked Aug 10, 2026.
Barcode
The shelf barcode shown here is computed from the store product identifier. It has not been checked against a bottle.
Method
Every price, rating and fact here is a dated observation. How we check.

Report a correction or bottle mismatch.